These days, the majority of companies have at least some form of online presence, whether they are entirely web-based or conduct most of their business offline. Firms large and small alike often take care of their web design in-house – but what are the advantages of using a specialist agency? Find out with our guide.
Get sound advice
One of the biggest advantages of enlisting the help of web design services is the advice you can receive. This is particularly handy if your business is small and your online expertise limited, but it can also be fantastic for larger companies that need their website to look particularly slick and fit in with detailed search engine optimisation (SEO) strategies.
As well as giving you guidance on website design dos and don’ts, agencies like this can also help advise on things like SEO, static content and ecommerce – though this will, of course, depend on the agency you choose.
Ensure your site looks professional and trustworthy
Search for a company in Google and, if you arrive on a site that looks dated, has unclear navigation and appears generally unprofessional, you are likely to leave pretty quickly. Your customers will do exactly the same thing if they land on your website and see a similar picture.
So, ensuring your website looks professional is an essential part of encouraging potential clients to actually stay on your site long enough to be wowed by your products or services. It’s also a vital part of generating trust – particularly if your business is based solely online.
After all, this means your website is the main medium by which customers will get to know your company. So, they need to like what they see. If your site looks professional, they are more likely to view you as a trustworthy, reputable company.
Provide a good user experience
There’s more to building a great website than simply having it look good; it also needs to provide a smooth user experience. This is another area that web design agencies can help with.
By a good user experience, I’m referring to things like logical website navigation (i.e. your website being easy for consumers to find their way around), fast page loading and, if you sell products online, a clear purchasing and checkout system.
These are all essential points, with slow page loads, unclear navigation and difficultly making purchases all major consumer bugbears that could result in you losing custom.
Any business’s website needs to strongly reinforce their brand. You want your customers to remember who you are and what you do, and a design agency can make sure this is done as effectively as possible.
Some web design agencies will also offer graphic design services, which can be particularly handy for start-ups, since you can enlist their help to come up with a brand logo and other basics. If, however, your company is already well-established, they can offer guidance on how to integrate your brand into the website and ensure continuity across your pages.
A final reason for calling on web design agencies is that these companies often provide a host of other supporting services that can help further improve your website. I mentioned graphic design above, but there are plenty of others including the creation of mobile apps and hosting.
Have you used a London-based web designer lately? What would you say the main benefits are?